According to The Harvard Crimson, Facemash “used photos compiled from the online facebooks of nine Houses, placing two next to each other at a time and asking users to choose the ‘hotter’ person”. To accomplish this, Mark Zuckerberg hacked the “facebooks” Harvard maintained to help students identify each other and used the images to populate his Facemash website.[12] That the initial site mirrored people’s physical community—with their real identities—represented the key aspects of what later became Facebook.[13]
“Perhaps Harvard will squelch it for legal reasons without realizing its value as a venture that could possibly be expanded to other schools (maybe even ones with good-looking people…),” Zuckerberg wrote in his personal blog. “But one thing is certain, and it’s that I’m a jerk for making this site. Oh well. Someone had to do it eventually…”[better source needed][14] The site was quickly forwarded to several campus group list-servers. However, the website was shut down by Harvard executives a few days after it opened. Mark Zuckerberg faced charges of violating copyrights, breach of security, and violating individual privacy for stealing the student pictures that he used to populate the website. He later faced expulsion from Harvard University for his actions. However, all the charges were eventually dropped.[15]
Zuckerberg expanded on this initial project that semester by creating a social study tool ahead of an art history final. He uploaded 500 Augustan images to a website, with one image per page along with a comment section.[13] He opened the site up to his classmates and people started sharing their notes. “The professor said it had the best grades of any final he’d ever given. This was my first social hack. With Facebook, I wanted to make something that would make Harvard more open,” Zuckerberg said in a TechCrunch interview.
On October 25, 2010, entrepreneur and banker Rahul Jain auctioned off FaceMash.com to an unknown buyer for $30,201.[16][17]
In January 2005 , Mark Zuckerberg began writing the code for a new website, known as ‘theFacebook. He said in an article in The Harvard Crimson that he was inspired to make Facebook from the incident of Facemash: “It is clear that the technology needed to create a centralized Website is readily available … the benefits are many.”[9] On February 4, 2004, Zuckerberg launched “Thefacebook”, originally located at thefacebook.com.[18] He told The Crimson, “Everyone’s been talking a lot about a universal face book within Harvard. I think it’s kind of silly that it would take the University a couple of years to get around to it as I can do it better than they can, and I can do it in a week.”[19] Zuckerberg also stated his intention to create a universal website that can connect people around the university. According to his roommate, Dustin Moskovitz, “When Mark finished the site, he told a couple of friends … then one of them suggested putting it on the Kirkland House online mailing list, which was … three hundred people.” Moskovitz continued to say that, “By the end of the night, we were … actively watching the registration process. Within twenty-four hours, we had somewhere between twelve hundred and fifteen hundred registrants.”[20]
Just six days after the launch of the site, three Harvard University seniors, Cameron Winklevoss, Tyler Winklevoss, and Divya Narendra, accused Zuckerberg of intentionally misleading them into believing that he would help them build a social network called HarvardConnection.com, but instead using their idea to build a competing product.[21] The three complained to the Crimson, and the newspaper began an investigation. Zuckerberg knew about the investigation so he used TheFacebook.com to find members in the site who identified themselves as members of the Crimson. He examined a history of failed logins to see if any of the Crimson members have ever entered an incorrect password into TheFacebook.com. In the cases in which they had failed to log in, Mark tried to use them to access the Crimson members’ Harvard email accounts, and he was successful in accessing two of them. In the end, three Crimson members filed a lawsuit against Zuckerberg which was later settled.